Local businesses, ranked where buyers are looking.
I'm Rakibul — a Local SEO specialist who lives inside Google Business Profile, the local pack, and the unglamorous on-page work that makes them move. Two years in, 30+ profiles optimized, and a quiet obsession with the map-three-pack.
Two years deep. Local-pack obsessed.
Where I've worked and what I'm shipping right now. The full story lives on the about page.
Onsite. Leading local SEO across 10+ service-business clients.
Managed SEO across 7 sites. Led a team of 3–4 on link campaigns.
Selected projects worldwide, alongside my full-time role.
Real projects. Receipts attached.
Fifteen-plus engagements across two years — a London construction group running seven sites and a roster of ten-plus independents. A few of the wins below.
Flagship site of the London Construction Group portfolio. Grew to 5.74K clicks and 830K impressions over 16 months with on-page, technical and link work.
Took a stagnant design-and-build site from a flat baseline to a clear hockey-stick — 3.33K clicks and 567K impressions in 16 months.
Pushed a loft-conversion site to a strong avg. position of 32 across competitive London queries — 1.22K clicks, 492K impressions.
Ran a steady on-page and link program on a competitive house-extensions site — 735 clicks and 332K impressions, avg. position 38.5.
Established a brand-new builders directory and grew it to 302K impressions and 710 clicks in its first 16 months live.
Delivered local SEO programs for 10+ small businesses — plumbing, dental, salons, contractors. Same playbook, repeatable wins.
Built a semantic SEO content system blending AI drafting with human editorial review — scaled blog output 5× without losing quality.
Built for service businesses.
One local SEO playbook, sharpened across the niches where being found nearby is the difference between booked solid and crickets.
Multi-location service sites, local pack dominance.
Emergency-intent keywords, GBP call tracking.
Trust-first content, review acquisition flows.
Hyper-local visibility, photo-rich GBPs.
Practice-area pages, authoritative link building.
Roofers, cleaners, landscapers — same playbook, different niche.
Local SEO is the home turf.
Rank in the local pack and turn Google Maps into your top lead source. My specialty.
Service pages and blog content rewritten for search intent — plus the technical fixes that unblock them.
Hybrid AI + human content systems that ship at scale and survive every core update.
Link building that builds authority — guest posts, Google stacking, and citation work.
Three ways to work together.
Honest rates, no lock-in. Pick the engagement that matches the stage you're at.
Full SEO audit + 90-day prioritized roadmap.
Ongoing local SEO, content, link building and reporting.
Migrations, link campaigns, AI content systems.
Muhammad Rakibul Islam
SEO Executive specialising in Local SEO and Google Business Profile for service-based businesses. Two-plus years running search programs across construction, refurbishment, plumbing, dental, and salon niches. Currently SEO Executive at Ruwaifi Studio Ltd; previously managed seven UK construction sites end-to-end as a remote SEO VA.
— Now
Leading local SEO programs for 10+ service-business clients. GBP optimisation, on-page rewrites, link building, and monthly performance reporting.
— Feb 2025
Managed SEO end-to-end across seven London construction sites. Led a team of 3–4 on guest posting and link campaigns. Delivered 5.74K clicks / 830K impressions on the flagship site over 16 months.
Selected freelance engagements alongside my full-time role. Audits, retainers, and project-based work.
"Rakibul ran SEO across our seven sites for eighteen months. Clear comms, ships on time, and the local-pack rankings did the talking."
Field notes from the local pack.
A no-fluff checklist covering GBP, on-page, citations, and reviews — the exact order I work through it.
After optimizing 30+ GBPs, here's what I've found actually impacts the local pack — and what's a waste of time.
A practical workflow for blending AI drafting with human editorial — built to survive Helpful Content updates.
Ready to show up where buyers search?
Send me your URL. You'll get a free audit back with the three moves that matter most — no pitch, no commitment.
Freelance SEO Executive helping local service businesses rank, get found, and grow with technical, on-page, and off-page SEO.